e da SEO a VEO: la Vocal Engine Optimization

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Speech engine optimization ( VEO ) is a word coined by Chatmeter to define this new activity.VEO implies, similarly to what happens with SEO, the optimization of digital assets (websites, applications, etc.) to increase the probability of obtaining traffic from voice search results .



Furthermore, as we saw before, the VEO has some characteristics:It is Special Data mainly aimed at local searcheswants quick answershas a quick return in terms of conversionsIt is mainly located in the BOFU ( bottom-of-funnel )If we look at the intent of voice searches across different vertical segments, it's easy to see how voice search is used to find immediate answers on the go.voice searches by sector typeConclusionsAs you have read above, the SEO trend for the next few years highlights the importance of the use of voice for search activities and access to information.Optimization aspects from a vocal VEO perspective are to be found in different techniques both on-site (speed, content, structured data, etc.) and off-site ( Google my Business, Skills and voice-oriented mobile applications , etc.).





While SEO best practices are now well known and are now part of the kit of many SEO agencies , a vocal strategy aimed at making the most of the potential of interaction with your audience through the voice instead requires greater investments in terms of professionalism , experience and development ability on different technologies.For example, for some of our customers we have started to develop corporate and business data integrations with Alexa Skills and Google Home . For other projects we are instead focusing on onsite optimization with the generation of advanced structured data . For other clients we are instead working on the contents , to improve them and make them more conversational .