Creation and maintenance of branding

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Branding is the management of a brand's identity and refers to the values, meanings, ideas and positioning that relate to it.

Because it is an identity, it is something that must be extre Chinese Overseas Asia Number Data mely personalized and with a high capacity for assimilation and adherence.

It is in this construction and management of branding that HR and marketing must work collaboratively.

HR can offer all the information and experience that comes from interacting with employees within the company, making the brand a reflection of the culture that is generated in that space — and not just a set of abstract ideas.

Marketing brings data from the external public so that branding can be strategic and effective in its relationship with customers.

Together, the teams ensure that the message sent inside and outside the company is the same, which increases credibility, trust and solidity.



Remember that integration must happen through strategic planning , in which both sectors are clear about the objectives of exponential organizations , and the responsibilities of each team and the construction of the proposed image. Therefore, coherence in purpose is the watchword when it comes to integrating the work of HR and marketing teams.

Who are we?
This article was written by Emily Schissel, Marketing Analyst at Woli.

Woli is a company specialized in EAD Corporate Education. We apply technology to help people and increase results for companies.

Always looking for innovation and developing solutions for our partners to overcome everyday challenges. Woli anticipates trends through cutting-edge technology and offers a complete portfolio of solutions for your company.