ROI that you hardly see in digital marketing

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12. Podcast success from selling ads National Public Radio is one of the most prolific podcast companies in the United States. including several #1 spots, they also have advertisers lined up around the block. That’s most evident in NPR’s 70% growth in company-wide ad sales from 2015-2016, which is almost exclusively credited to podcast ads. It’s difficult to find these stats for other companies because many aren’t willing to publish exactly how much they’ve grown from podcast ads. But, if you’re going to look for an example in the real-world, NPR is your best bet for inspiration. Clearly, they’ve profited from their work.

But what do the advertisers get for their money? 13. Podcast success from Brazil WhatsApp Number Data buying ads Podcast advertisers can profit just as much, if not more, than podcasters themselves. The first noteworthy advertiser is Sling, a cable television substitute that offers channel packages for less than conventional cable television. By using podcast ads, Sling saw engagement rates two or three times better than conventional radio ads. That’s an outstanding metric increase that reflects an audience significantly more interested in their service than regular radio. Underwear retailer Mack Weldon also used podcast ads to grow their brand. By carefully selecting the appropriate podcasts, Mack Weldon saw incredible results with a 100% increase in sales from this single advertising method alone.



That’s an incredible , much less marketing in general. Third, specialty sock retailer Bombas took out podcast ads to increase sales. They met their goal by achieving a 15%-40% increase in new customers, compared to the different marketing methods they already used. While that may not be a 100% increase in sales, it’s still a significant improvement that grew their revenue and spread brand awareness. Overall, these three companies earned some outstanding results With several popular podcastsexperimenting with a new marketing medium. Now that we’ve covered almost everything involved in podcast advertising, let’s take a look at the people who listen to podcasts.