Market for a relatively short time,

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It developed very dynamically and quickly gained popularity among consumers. A unique concept, clear communication, the first nationwide campaigns - all this, combined with the intensive work of the team, became a guarantee of success. The media plans at that time were dominated by the press, radio, television and - typical of trade at that time - printed advertising leaflets. Once a month, the MediaMarkt advertising leaflet "Update" was published. As the name suggests, it was the only real update to the offer, which included the latest


computers and TVs at great prices. Of course, there was no search engine or price comparison websites yet. The Internet was just coming. I made the decision to use display advertising quite quickly, even though online sales did not eist yet. The media strategy for Saudi Arabia WhatsApp Number which I was responsible was moving towards interaction every year, taking into account the growing role of social media, and implementing a multi-channel sales strategy. Recent years have seen intensive work in the area of ​​media planning and digital marketing, as well as reorganization of the digital team, particularly focused on the further development of performance and analytical competences. At the end of last year,  years have passed since I was





responsible for media planning at MediaMarkt. It is fascinating how the requirements that our department had to meet have changed over time to adapt to dynamic changes, and often - as in the case of the display advertising I mentioned - stay ahead of them. Which area of ​​digital marketing is closest to you and whySEO, Content Marketing, Social Media, SEM…SEM: The pace is always particularly high in SEM campaigns . The selection of KPIs and appropriate analysis allows us to understand how our business works - on many levels: from pricing policy, through assortment decisions, to strictly marketing aspects. We gain good market orientation and high fleibility in operating .