You should consider and go through three

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In addition to the competitive and financial advantages that a well-thought-out segmentation of the market brings, you will also experience less wasted work on segments that are not in the target audience for your product. phases when dividing a market into segments. These are as follows: evaluation, qualification and analysis. Evaluation In order to gain an understanding of what the market you are in looks like, it is crucial that you carry out an evaluation of the market.

In this connection, you should first and foremost decide which WhatsApp Number List parameters your company's market segmentation should be based on. Here it is obvious to start from the following five categories. Geography - residence and place of use of your product Demographics - age, gender, income, etc. Psychographics - political beliefs, values, attitudes, etc. Lifestyle - leisure interests, activities, etc. Life stage - working, student, school pupil, etc. Contact us for a non-binding chat audience Assessment You should judge your selection of these categories based on which product or service your company offers. It can often be advantageous to combine several of the categories.




For example, the demographic data can explain something about who your segments are, while the psychographic data describes to a greater extent why they buy your product or service. If you are a hairdresser, it may for example make sense to focus on geographical segments, as many of your potential customers will very likely be within the same geographical area as your salon. If, on the other hand, you are the owner of a webshop that sells clothes and shoes, you can advantageously focus more on lifestyle and life stage in your segmentation.