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Image or sales campaign: which one is better for your company? CubeGroup AUTHOR: CubeGroup PUBLISHED: May , CATEGORY: Marketing strategy Image or sales campaign? How to choose the right one for your needs? How not to overpay? A reach (image) and sales campaign - every entrepreneur taking their first steps in online marketing has probably encountered these concepts. And although an increase in sales should be a consequence of every promotional campaign, including image-building, it is known that the results will not be the same in both cases: neither equally fast nor equally spectacular.

Performance marketers, who focus primarily on the effect, often even call reach campaigns "burning money." Is it right? CONTENTS Sales campaign Image campaign First: driving campaign traffic Secondly: the sales process is tip-top Third: the value of a visit photo retouching or a specific action Settlement models depending on the campaign goal How to negotiate campaigns? Count, check and optimize campaign costs Every campaign ends with a sale Sales campaign A sales campaign is needed for every business in which sales are made online (this will be an online store, of course, but even a financial institution, or SaaS company, where the contract can also be concluded remotely).



Effectiveness can be measured practically on an ongoing basis, but remember to optimize it, otherwise it can easily lead to a loss. By far the biggest advantage is that the budget is not the most important thing; effects are always achieved - smaller or larger. Typically, such campaigns are directed to a very precise target group that provides the greatest chance for conversions, e.g. in the case of a server manufacturer, the sales campaign will be addressed to IT directors and specialists. Image campaign In this case, only a high budget can bring the expected results. Why? An underinvested campaign will not bring results.