Don't do this: unsuccessful SMM-ces of Belarusian companies

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We all make mistakes. But if our personal mistakes are usually easy to correct apologies, then the mistakes of SMM managers usually cost terrible blows to the reputation and budget of the brand. We strongly recommend you to learn from other people’s mistakes, so we made a selection of cases of unsuccessful advertising campaigns in social networks. Watch and remember – don’t do that!
Inappropriate humor

This is one of the most common mistakes that both beginners and experienced SMM PUGEs make. In pursuit of hypom, it is very difficult not to cross the line shopify website design  between the acute joke and frank blunder and bbw. Humour on the verge of foul is the Russian service for the sale of tickets Aviasales - this company already has a lot of cases with scandalous posts. But, as they say, there is no black PR, so the Belarusian public Vandruki.by decided to improve the figures in the statistics with low-grade humor.

Of course, this caused a violent reaction, and visitors were divided into two camps: some were indignation with low-grade humor and urged to stop posting such jokes, others saw irony in the post. The administrators themselves were not in a hurry to apologize, but on the contrary - rude in the comments and wrote provocative posts.



And also, despite the ambiguous reaction of subscribers, humor “lower belts” has not stopped.
The Manager of the

Another frequent and unforgivable error of the SMM manager, which not only harms the reputation of the company, but also leads to the loss of customers. The most famous makeup on this topic can be “boast” by the company Belita-M. It all started with an honest review of the beauty blogger - the girl did not really like the products of the company, she noted that the tool for the tips stains the hair and makes it difficult to comb, and the mask in its effect resembles rather an air conditioner.