Websites that are part of the display network

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This is due to several factors, ranging from the keywords, to the content of your ads, to the budget. Based on our experience, one of the main reasons why your ads are not relevant is due to a lack of optimization of your keywords. Therefore, our first suggestion is always to check if your keywords are well defined. If this is the case, consider changing the match of your keywords to refine the target audience.

Sometimes a poorly defined keyword can cause your campaign to not achieve the desired impact and only generate unnecessary budget expenditure. Another important factor is your audience: clearly define who you want to reach. Use your first campaign results Buy Bulk SMS Service to know the age, gender and location of the users who have the most engagement with your ads to delimit your campaign to that sector.

Likewise, consider modifying the content of your ads; If your ad is on the Search Network, try to use thetitles and theircharacters, as well as thecharacters of the description. Also, check that your landing page has fast loading times, since a slow website is considered low quality by Google Adwords. In the case of Display Network ads, consider using the automatic tools offered by Google Adwords, since this way they will generate more impressions and reach more websites.